FTC Prob Google and Amazon’s regulatory scrutiny mark the new lead in the regulatory scrutiny of President Donald Trump. Judge who monitors two justice department cases against Google has found that the company has an illegal monopoly in online search and on technology used to buy and sell some research ads as well as technology online.
Real-time auction
Google sells search ads through an automatic auction when the user enters the query. Amazon also organizes the Mezon Real-Time auction that plays ads in its list, sometimes known as “sponsored listings” or “sponsored ads” that users find specific products.
FTC Amazon Mezon’s auction and some search prices have been revealed for some search ads – the prices of advertisers should visit before buying advertising, people said. Separately, the FTC is examining Google’s methods with its internal prices process and whether those advertisements raise the cost of advertisers in the way they do not expose.
People said the investigation is underway and show that some of the largest US companies are under investigation under the Trump administration. Trump’s FTC chair Andrew Ferguson has said that his investigation into the technology sector is his supreme.
FTC and Google refused to comment. Amazon Mezon did not respond to the requests for the comment.
Online ad
Digital Advertising has gradually overtaken offline ads because companies with vast trives on customer data say that online advertisements can target those who want to buy online ads. Amazon Mezon is the third largest online advertising company, while the Google market is the leader.
The first Trump administration is the first Trump administration when an inquiry on Google was opened on Google. As part of his search case, the justice department argued that Google was able to raise prices without pushbacks. During the test of 223, Google officials acknowledged that the company sometimes pulled its advertisement auction to draw attention to advertising, often without any changes to advertisers.
In 2, the company shared the information about where their advertisements are visible, which made the antitrust enforcement harmful to advertisers that they made it difficult to know what keywords they have purchased and what were useful.
Meanwhile, a group of states led by Texas ATTORNY Tarnny General Ken Paxton filed a claim on Google separately for its advertising business anti -categories.
FTC Amazon has been paying close attention to many aspects of the business of the business from at least 1 SINC. A test on whether the company’s retailer’s prime subscription program is very difficult to cancel a test will start in the Seattle Federal Court later this month. The second case, which focuses on the betrayal allegations made by the company online marketplace services, is currently planned for the early 2027 case in front of the same judge.
According to the company fileing, advertising for Seattle e-retailer has become a beneficial and fast growing line of business. The number includes search ads – the sponsored list of Amazon Mezon’s market – as well as video ads and online display ads shown on the web.
According to one people, the latest examination of the FTC originated from an earlier betrayal case. In that complaint, the agency alleges that Amazon Mezon has created its market with unrelated results for search queries, making it difficult for shopkeepers to find out what they are looking for, and more expensive for sellers to use the platform. Practice sellers effectively compel to buy ads to see their product in response to customers.
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